Scraping Google Maps vs Purchasing Databases: Which One to Choose for Your B2B Campaigns?

For your B2B prospecting campaigns, you have two main options: scraping data from Google Maps or purchasing databases. But which approach is better suited to your needs? In this article, we analyze the advantages and disadvantages of each method to help you make an informed decision.

Scraping Google Maps: A Customizable Solution

Scraping Google Maps involves extracting public data such as business contact details, addresses, and phone numbers. Here are the benefits of this method:

• Fresh data: Access up-to-date information directly from Google Maps.
• Customization: Precisely target businesses based on their location, industry, and more.
• Lower costs: Compared to database purchases, long-term costs are often reduced.

However, scraping requires robust tools, technical know-how, and adherence to regulations such as GDPR.

Purchasing Databases: A Ready-Made Solution

Purchasing databases involves acquiring files containing information on B2B prospects. The benefits include:

• Time-saving: Instant access to a ready-to-use list.
• Simplicity: No need to invest in tools or technical skills.
• Wide reach: Databases often cover a vast volume of data across various industries.

However, these databases may sometimes contain outdated or unverifiable information, which could undermine your prospecting efforts.

Which Option Should You Choose?

The choice between scraping Google Maps and purchasing databases depends on your goals and resources:

• Choose scraping: If you want personalized, accurate, and regularly updated data.
• Choose purchasing: If you need a fast and ready-to-use solution for your campaigns.

Conclusion: Make a Strategic Choice with Geo Lead

Whether you prefer scraping or purchasing databases, Geo Lead provides tailored solutions to optimize your B2B campaigns. Take advantage of efficient and legally compliant tools to ensure your success.